Numbers are frequently referenced. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, yet still fail to communicate. Observing real-world behaviour clarifies why others underperform. when placement matches movement. Understanding signage beyond analytics System data confirms that screens are running.... https://andrewdisplayreflections.webbuzzfeed.com/40015937/how-digital-signage-varies-by-workplace-type