The PESTEL analysis mentioned Beforehand checked out the macro environmental variables impacting business, but not the microenvironmental things. One of many microenvironmental components are opponents, which can be dealt with by a competitor analysis. The Rivals analysis of Pepsi-Lipton Brisk appears to be like on the immediate and oblique https://mba-case-study-help60964.ampedpages.com/what-does-hbs-case-solution-mean-61801722