Search engine optimisation suggests "Search engine marketing". It represents a list of approaches and finest techniques directed at increasing the visibility of an internet site on serps. The name of the store by itself is set over the installation of PrestaShop and may be changed with the "Make contact with https://www.presta-addons-modules.com/en/seo/prestashop-seo-automatic-hreflang-tags-canonical-tags-on-all-pages.html