“We started to work on our packaging, and we realized that we required to make something that wasn’t about remaining poured, but that could be eaten the way bottle water was,” Swanson stated. “We created an ergonomic deal that customers would need to consume out of, and launched in 2016.” https://gabletopmilkcarton.art.blog/2025/02/26/white-labeling-of-water-bottles-why-gable-top-pak-stands-out/