Ad Exchanges are autonomous platforms where publishers can sell their ad inventory and advertisers can buy it. Publishers use SSPs to connect to Ad Exchanges and make their ad inventory available on them. Optimizes programmatic campaigns by providing dynamic targeting parameters and access to premium inventory Through real time bidding, https://pubblicit-digitale02334.eedblog.com/28454203/5-semplici-dichiarazioni-circa-pubblicità-display-explained