OTT: Over-the-top refers to devices or services used to stream digital content to a TV or similar device. One main advantage of RTB is that advertisers can purchase impressions from multiple publishers together instead of dealing with them individually. Private marketplace (PMP) is a variation of the RTB model which https://zielgruppensegmentierung29482.sharebyblog.com/28018094/5-einfache-fragen-Über-klickrate-ctr-beschrieben