Substitute $variety with possibly publish or site determined by If you need the URL being A part of the post or webpage sitemap – respectively. The main reason currently being is the fact that it’s merely the easiest way. Outputting a JSON-LD on to the site is as easy as https://addons.prestashop.com/pl/seo-pozycjonowanie-naturalne/31857-automatyczne-google-rich-snippets-json-ld-opengraph-seo.html